How Market Brew Predicts Search Rankings

With a strongly correlated model, you can predict what will happen next.

All models are wrong, but some are useful.
— Statistician George E. P. Box

Our Patented "Search Engine Model" Approach:

  • Has been regression tested for over a decade, and is constantly updated based on the latest algorithmic updates.
  • Is automatically self-calibrating, and has an average pearson correlation score of 70% or higher (highly correlated search engine results).
  • Is fully customizable, allowing each user to mimic any search engine environment, as well as upload their own metrics like revenue, conversions, and more to make the simulations more real.

Market Brew's Search Engine Model Is Self-Calibrating, To Any Search Engine Environment.

I think what they're doing is really smart.

Steve Hoffman, Angel Investor & Captain of Founders Space, Inc. Magazine's Top 10 Incubators List

This technology is gold. Of all of the technologies in the SEO sector, Market Brew is the only one that I consider the 'right' approach.

Bryon Sheffield, Senior Director at FICO

White Papers about the Technology

Transparent Search
Engine Technology


The Noisy
Query Layer

Market Brew was voted #1 out of 60 Silicon Valley Big Data Startups by judges from: Oracle, Draper Fisher Jurvetson and Xignite.

Market Brew was selected unanimously as the best startup by the panel of judges. Market Brew's usage of big data with analytics to deliver search metrics to CMOs was very impressive.

Tom Plunkett, Lead Author: Oracle Big Data Handbook, on seeing Market Brew as one of the top big data companies out of the Silicon Valley

There are some key technical innovations that enable Market Brew to accurately and efficiently predict search rankings for the major search engines:

Take The Next Step, Schedule a DEMO.

Families of Penalty Algorithms

All Core Search Algorithms Are Modeled.
  • Market Brew includes families of penalty algorithms that accurately model the algorithmic penalties applied by search engines.
  • When search engines adjust their algorithms, sites that are close to the penalty thresholds are often dramatically impacted.
  • Market Brew keeps you in the “safe zone” where the penalties do not significantly impact your search performance, and where you are much less likely to be penalized by future updates.

Neural Network Crawlers

You Tell The System What Search Engine Environment To Inspect, And Market Brew Does The Rest.
  • Market Brew includes a neural network algorithm that automatically crawls the part of the Internet that affects your site.
  • Because of this smart-sampling, the self-learning crawler is lightning fast, typically refreshing your rankings within 100 minutes.
  • Combined with using industry standard data, this lets us accurately model both On-Page and Off-Page metrics that affect your ranking.

Transparent Search Engine

Fully Transparent Search Engine Model.
  • Our patented technology exposes the key values and ratios that drive all search engine algorithms.
  • We integrate relevance, link flow, and algorithmic penalties to determine a query score just like all other search engines do.
  • This lets us accurately model the distances between ranked pages and run predictive algorithms that identify the highest ROI opportunities.
  • Because the search engine model is transparent, every part of the search engine model is accessible. Users can fix, test, and verify changes easily and rapidly.

We've spent a decade modeling search engine behavior so you don't have to guess anymore.

Take the next step, schedule a demo.